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Program of Study: Bachelor Degrees in Marketing Concentration

Year I

Semester 1

Code

Course Title

Credit Hours

ACCT 101

Financial Accounting I

3

ENGL 101

Basic Academic English I

3

MATH 103

Mathematics for Social Sciences I

3

ARAB 101

Academic Writing in Arabic

3

SOCS 102

Omani Society

3

 

Total Credits 15

Semester 2

Code

Course Title

Credit Hours

ACCT 102

Financial Accounting II

3

CMPS 100A

Introduction to Technical Computing for the Arts

3

ENGL 102

Basic Academic English II

3

MKTG 101

Principles of Marketing

3

SOCS 100

World Civilizations

3

 

Total Credits 15

Year II

Semester 1

Code

Course Title

Credit Hours

ECON 201

Microeconomics

3

FINA 201

Business Finance I

3

MNGT 201

Management I

3

MKTG 260

Service Marketing

3

ENGL 203

Advanced Academic English I

3

 

Total Credits 15

Semester 2

Code

Course Title

Credit Hours

MATH 204

Mathematics for Social Sciences II

3

ECON 202

Macroeconomics

3

MNGT 202

Management II

3

MKTG 265

Marketing Communications

3

MKTG 270

Consumer Behavior

3

 

Total Credits 15

Diploma in Business Administration, Concentration in Marketing

Year III

Semester 1

Code

Course Title

Credit Hours

FINA 202

Business Finance

3

BUSS 202

Business Statistics I

3

ENGL 204

Advanced Academic English II

3

MKTG 315

Marketing Research

3

 

Social Science Elective

3

 

Total Credits 15

Semester 2

Code

Course Title

Credit Hours

BUSS 301

Business Statistics II

3

BUSS 305

Business Law

3

SOCS 200

World Civilizations II

3

 

Social Science Elective

3

 

General Elective

3

 

Total Credits 15

Summer           BUSS  310 Internship in Business (two months)

Year IV

Semester 1

Code

Course Title

Credit Hours

MKTG 350

Competitive Marketing Strategy

3

MKTG 355

E – Business

3

BUSS 355

Business Policy & Strategy

3

 

Social Science Elective

3

 

General Elective

3

 

Total Credits 15

Semester 2

Code

Course Title

Credit Hours

BUSS 360

Research Project

3

BUSS 308

Business Communications

3

MKTG 360

Selling & Sales Management

3

 

Social Science Elective

3

 

General Elective

3

 

Total Credits 15

 

 

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