Academic Programs
Dhofar University

Department of Management & Marketing

The department of management and marketing is designed to inculcate among the students the mixture of theoretical knowledge and skills required for their professional development. The department focused on developing managers whose skills include effective communication, creative thinking and problem-solving. In addition, it fosters the spirit of entrepreneurship among the students.

The major of management is designed in a way that it equips students with the skills of understanding of what is required to capably solve problems, manage resources, and oversee staff on a day-to-day basis. Furthermore, it will help students to develop the professional knowledge and skills of cross functional managers in any organization.

The marketing major of BA program equips students with the skills of understanding behavior of consumers, effectively selling the products, knowhow of product development, pricing and promotional tactics.

Personnel

Department Chairperson: Moinuddin Ahmad
Assistant Professors: Moinuddin Ahmad,Khaleequzzaman Khan,Tariq Mohamed Saleh Atya,Asad Rehman,Shouvik Sanyal,Rabia Imran,Kamaal Allil,Pauceanu Alexandrina Maria,Faisal Ahmed,Suhail Ghouse,Omar Durrah,Ahmed Taha Kahwaji,Ali Bassam,Moaz Nagib Gharib
Lecturers: Mohammed Wamique Hisam,Hassan Mahmoud Hasan,Khayar Hassan Salim Al Ansi,Mohammed Osman Elrasheed
Secretary: Nawal Hafedh AL Kathiri

Department Vision

To provide high quality and practical business education and research to meet the future needs of the country.

Department Mission

To provide relevant management knowledge and skills in an open learning environment that will have practical relevance at the work place and has benefit for the community at large. Our faculty members strive to excel in teaching in a student-centered environment, supported by research and service contributing to the professional and academic communities at the national and regional levels.

Programs Offered

The department offers courses in management, marketing, statistics, and Human Resources. Students can opt for a major in one of the following areas: management or marketing. The details for each major are as follows:

Diploma Program:
  • Diploma in Business Administration - Management
  • Diploma in Business Administration - Marketing
Bachelor Program
  • Bachelor of Arts in Business Administration - Management
  • Bachelor of Arts in Business Administration - Marketing
Master Program:

Plans of Study (POS) - Management Major

Year I
Semester 1(Fall)
Code Course Tile Credits Pre-requisites
BUSS 101 Principles of Management 3 FPE 103C
BUSS 102 Principles of Financial Accounting 3 FPE 103C
CMPS 100B Introduction to Technical Computing for Science   FPT 102B
ENGL 101 Basic Academic English 3 FPE 103C
MATH 103 Mathematics for Social Sciences I 3 FPM 102B
Total Credits 15  
Semester 2  (Spring)
Code Course Tile Credits Pre-requisites
BUSS 103 Principles of Marketing 3 FPE 103C
BUSS 104 Principles of Management Accounting 3 BUSS 102
BUSS 105 Principles of Financial Management 3 BUSS 102
BUSS 106 Business and Information Technology 3 CMPS 100B
ENGL 102B English for business I 3 ENGL 101
Total Credits 15  
 
Year II
Semester 3 (Fall)
Code Course Tile Credits Pre-requisites
SOCS 102 Omani Society 3  
BUSS 201 Principles of Microeconomics 3 BUSS 105
ENGL 203B English for Business II 3 ENGL 102B
MNGT 211 Human Resource Management 3 BUSS 101
MNGT 212 Organization Behavior 3 BUSS 101
Total Credits 15  
Semester 4  (Spring)
Code Course Tile Credits Pre-requisites
BUSS 203 Principles of Macroeconomics 3 BUSS 201
 MNGT 213 Business Ethics 3 BUSS 101
MNGT 214 International Management 3 MNGT 211 & MNGT 212
 MNGT 215 Operations Management 3 MNGT 211 & MNGT 212
ENTR 200 Entrepreneurship -  Innovation and creativity 3 ENGL 203B
Total Credits 15  

 

 
Year III
Semester 5  (Fall)
Code Course Tile Credits Pre-requisites
BUSS 302 Business Law 3 BUSS 203
BUSS 303 Corporate Finance 3 BUSS 203
BUSS 304 Quantitative Methods in Business 3 MATH 103
ENGL 204 Advanced Ensligh for Academic Purposes & Research 3 ENGL 203B
  Skills of Life Elective 3  
Total Credits 15  
 
Semester 6  (Spring)
Code Course Tile Credits Pre-requisites
BUSS 306 Strategic Management 3  BUSS 302
BUSS 307 Statistics for Business 3 BUSS 304
MNGT 401 Total Quality Management 3 BUSS 304
BUSS 401 Research Methods 3 BUSS 304
  Social Science Elective 3  
Total Credits 15  
 
Year IV
Semester 7
Code Course Title Credits Pre-requisites
BUSS 404 Final year Project 3 BUSS 401
BUSS 402 Business Communications 3 ENGL 305
MNGT402 Leadership for Results 3 BUSS 306
MNGT 403 Operations Research 3 BUSS 306
  General Elective I 3  
Total Credits 15
Semester 8
Code Course Title Credits Pre-requisites
BUSS 403 Business Environment 3 BUSS 306
ARAB 101 Academic Writing in Arabic 3 4th Year Standing
MNGT404 Project Management 3 MNGT 403
MNGT 405 Small Business Management 3 MNGT 402
  General Elective 3  
Total Credits 15
Summer
BUSS 405 Internship in Business (Two Months) 0 8 Weeks

Plans of Study (POS) Marketing Major

Year I
Semester 1 (Fall)
Code Course Tile Credits Pre-requisites
BUSS 101 Principles of Management 3 FPE 103C
BUSS 102 Principles of Financial Accounting 3 FPE 103C
CMPS 100B Introduction to Technical Computing for Science   FPT 102B
ENGL 101 Basic Academic English 3 FPE 103C
MATH 103 Mathematics for Social Sciences I 3 FPM 102B
Total Credits 15  
Semester 2  (Spring)
Code Course Tile Credits Pre-requisites
BUSS 103 Principles of Marketing 3 FPE 103C
BUSS 104 Principles of Management Accounting 3 BUSS 102
BUSS 105 Principles of Financial Management 3 BUSS 102
BUSS 106 Business and Information Technology 3 CMPS 100B
ENGL 102B English for Business I 3 ENGL 101
Total Credits 15  
 
Year II
Semester 3 (Fall)
Code Course Tile Credits Pre-requisites
SOCS 102 Omani Society 3  
BUSS 201 Principles of Microeconomics 3  BUSS 105
ENGL 203B English for Business II 3 ENGL 102B
MKTG 211 Consumer Behavior 3 BUSS 103
MKTG 212 Marketing Communication 3 BUSS 103
Total Credits 15  
Semester 4 (Spring)
Code Course Tile Credits Pre-requisites
BUSS 203 Principles of Macroeconomics 3 BUSS 201
MKTG 213 Service Marketing 3 BUSS 103
MKTG 214 Customer Relationship Management 3 MKTG 211 & MKTG 212
MKTG 215 Sales Management 3 MKTG 211 & MKTG 212
ENTR 200 Entrepreneuship - Innovation & creativity 3 ENGL 203B
Total Credits 15  

 

 
Year III
Semester 3
Code Course Tile Credits Pre-requisites
BUSS 302 Business Law 3 BUSS 203
BUSS 303 Corporate Finance 3 BUSS 203
BUSS 304 Quantitative Methods in Business 3 MATH 103
ENGL 204 Advanced English for Academic Pruposes and Research 3 ENGL 203B
  Skills of Life Elective 3  
Total Credits 15  
Semester 6 (Spring)
Code Course Tile Credits Pre-requisites
BUSS 306 Strategic Management 3  BUSS 302
BUSS 307 Statistics for Business 3 BUSS 304
MKTG 401 Brand Management 3 MKTG 213
ENGL 305 Advanced English Language and communication skills 3 ENGL 204
BUSS 401 Research Methods 3 BUSS 304
Total Credits 15  
 
Year IV
Semester 7 (Fall)
Code Course Tile Credits Pre-requisites
BUSS 404 Final year Project 3 BUSS 401
BUSS 402 Business Communications 3 ENGL 305
MKTG 402 E-Marketing 3 MKTG 214
MKTG 403 Retail Management 3 MKTG 215
  General Elective I 3  
Total Credits 15  
Semester 8 (Spring)
Code Course Tile Credits Pre-requisites
BUSS 403 Business Environment 3 BUSS 306
ARAB 101 Academic Writing in Arabic 3 4th year standing
MKTG 404 Supply Chain Management 3 MKTG 401
MKTG 405 International Marketing 3 MKTG 401
  General Elective II 3  
Total Credits 15  
 
Summer
BUSS 405 Internship in Business (Two Months) 0 8 Weeks

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