The center is represented in creating pioneering awareness among students and the community, through various programs, activities and workshops aimed at developing their ideas and transforming them into reality and to enabling them to combine their studies with their own innovations in the best way possible by creating environment conducive to creative ideas, and to prepare individuals as pioneers, and a continuous follow -ups by pioneering expertise with qualifications.

To be a supportive and developing center for innovation and entrepreneurship in the Oman.

1. Enhancing the spirit of entrepreneurship among students.
   1. Ensure the quality of the center & services.
   2. Entrepreneurial competitions for students.
   3. Encouraging graduates to benefit from the center & services.
   4. Focusing on media and promotion as a motivational component of the center.

2. Enhancing and strengthening the center & activities.
   1. Training opportunities and workshops.
   2. Maintaining public relations with other centers.
   3. Activities with axles that keep pace with the developments of the times.
   4. Local and international seminars of the Center.

3. Providing programs based on entrepreneurial skills.
   1. Holding large-scale workshops outside and inside the university.
   2. Providing leadership advice.
   3. Invitations to the leading experts.
   4. Encouraging competitions for students & entrepreneurial skills.